Reggie Watts vs. DieHard

(Click image for full size.) © William Anthony
While doing my daily blogroll, I came across the video below. And it's amazing for several reasons.
I'll get to that. First, the 90 second spot:
First, it's Reggie Watts. Former lead singer for the Seattle soul band Maktub, now solo artist. The man is quite simply a talent supernova. Funny, improvisational, smart, fearless and a voice that leaves velvet feeling coarse. Let me put it this way, once you see his full range of talents, his epic fro is the LEAST interesting part of his persona.
Second, it's a great TV spot. Smart creative paired with good production values and shot well. I'd love to know how many takes there were. Probably many, and I bet they're all different. And awesome. (Thank you advertising gods for them NOT using the low-hanging "wattage" pun.)
Lastly, I hope this brings Reggie's sweet gentle creative goodness to more people.
My path crossed with Reggie's a few times in Seattle. The first, I think, was at a party hosted by my artist friend Cassandria Blackmore circa 2001. I'd seen Maktub and loved them. We struck up conversation and I was immediately impressed by how nice this guy was. No ego whatsoever.
We would meet again two more times while I photographed him for KEXP.org.
Truthfully, I had forgotten about Reggie after I left Seattle. That is, until last night when I saw DieHard Battery vs. Reggie Watts. Such a nice surprise. I hope he begins to get the wide-ranging recognition he deserves.
Be sure to check out more of his amazing performances on Youtube.

(Click image for full size.) © William Anthony









