UNICEF- Believe in Zero Launch

(Click image for full size.) © William Anthony

The UNICEF Believe in Zero advertising campaign launched this month featuring my commissioned portraits of Lucy Liu and Laurence Fishburne shot earlier this summer. The campaign will continue to roll out though the end of the year and on into 2009. I also photographed Nicole Ritchie, Joel Madden, Amare Stoudemire and Alyssa Milano. Look for those soon.

For more information on the campaign, click here.


(Click image for full size.) © William Anthony

Credits
Art Director: Brad Roberts
Asst. Coordinator: Ari Schneiderman
Production Manager: Pamela Sunnarborg
Agency: Matale Line

UNICEF - Laurence Fishburne

I met Morpheus today.

I know it's just a role, but I couldn't help seeing the long leather coat and the dark pince-nez spectacles as I shook his hand and introduced myself. That's the thing about being in Hollywood—everyone is always more than just themselves.


Mr. Fishburne preparing. (Click image for full size.) © William Anthony

Today's shoot was for another installment in the UNICEF "Believe in Zero" ad campaign.

Credits
Art Director: Brad Roberts
Asst. Coordinator: Ari Schneiderman
Production Manager: Pamela Sunnarborg
Agency: Matale Line

UNICEF - Believe in Zero- Lucy Liu

This past weekend I shot another installment in UNICEF's "Believe in Zero" celebrity public service campaign. This time with Lucy Liu.

Credits
Art Director: Brad Roberts
Asst. Coordinator: Ari Schneiderman
Production Manager: Pamela Sunnarborg
Agency: Matale Line

UNICEF - "Believe in Zero" Campaign

Appropriately, my first assignment in LA was a celebrity shoot. A public service campaign for UNICEF USA. I photographed husband and wife duo, Joel Madden and Nicole Richie as well as NBA star Amare Stoudemire for the "Believe in Zero" print campaign.

Look for the campaign to roll out later this year.

Credits
Art Director: Brad Roberts
Producer: Ely Siler
Asst. Coordinator: Ari Schneiderman
Production Manager: Pamela Sunnarborg
Agency: Matale Line