UNICEF- Believe in Zero Launch

(Click image for full size.) © William Anthony

The UNICEF Believe in Zero advertising campaign launched this month featuring my commissioned portraits of Lucy Liu and Laurence Fishburne shot earlier this summer. The campaign will continue to roll out though the end of the year and on into 2009. I also photographed Nicole Ritchie, Joel Madden, Amare Stoudemire and Alyssa Milano. Look for those soon.

For more information on the campaign, click here.


(Click image for full size.) © William Anthony

Credits
Art Director: Brad Roberts
Asst. Coordinator: Ari Schneiderman
Production Manager: Pamela Sunnarborg
Agency: Matale Line

UNICEF - Laurence Fishburne

I met Morpheus today.

I know it's just a role, but I couldn't help seeing the long leather coat and the dark pince-nez spectacles as I shook his hand and introduced myself. That's the thing about being in Hollywood—everyone is always more than just themselves.


Mr. Fishburne preparing. (Click image for full size.) © William Anthony

Today's shoot was for another installment in the UNICEF "Believe in Zero" ad campaign.

Credits
Art Director: Brad Roberts
Asst. Coordinator: Ari Schneiderman
Production Manager: Pamela Sunnarborg
Agency: Matale Line

UNICEF - Believe in Zero- Lucy Liu

This past weekend I shot another installment in UNICEF's "Believe in Zero" celebrity public service campaign. This time with Lucy Liu.

Credits
Art Director: Brad Roberts
Asst. Coordinator: Ari Schneiderman
Production Manager: Pamela Sunnarborg
Agency: Matale Line

PEMCO Insurance

Marymoor Off-Leash Dog Lady outtake. © William Anthony

Just got back from a three day trip to Seattle to shoot another installation in PEMCO Insurance's "Northwest Profiles" advertising campaign. We shot a total of three ads in one day. Locations included Green Lake Park and the moss-filled alley beside my assistant's apartment.

There was no shortage of irony having to pause our shoot of the "Green Lake Power Walkers" every so often to let ACTUAL Green Lake Power Walkers pass through.


Our Power Walkers pausing for the real thing. © William Anthony

These ads will run as transit boards later this summer.

Credits
Photo Assistant: Ryan Schierling
Props/Wardrobe: Alvin Stillwell & Nikoma
Hair/Makeup: Jennifer Verador
Production Manager: Pamela Sunnarborg
Art Director: Lonnie Weis
Agency: DNA Brand Mechanics