All smiles

© William Anthony

The other morning, while staring through half-drawn eyelids at the coffeepot brewing that day's motivation, I saw something I'd never seen before despite seeing it every day. The half-and-half carton was smiling at me. And reflexively, I reciprocated.

Later that same day, while watching TV, I saw the American Express commercial below. I loved it. And not just because of the great choice in music, or the simple editing and copywriting. What I like best is it isn't forced. The faces in everyday objects are completely believable. Many I've seen myself in the day-to-day.

I watched in awe with childlike glee. And as the frowns turned to smiles at the end, I reciprocated.

PEMCO Insurance

Marymoor Off-Leash Dog Lady outtake. © William Anthony

Just got back from a three day trip to Seattle to shoot another installation in PEMCO Insurance's "Northwest Profiles" advertising campaign. We shot a total of three ads in one day. Locations included Green Lake Park and the moss-filled alley beside my assistant's apartment.

There was no shortage of irony having to pause our shoot of the "Green Lake Power Walkers" every so often to let ACTUAL Green Lake Power Walkers pass through.


Our Power Walkers pausing for the real thing. © William Anthony

These ads will run as transit boards later this summer.

Credits
Photo Assistant: Ryan Schierling
Props/Wardrobe: Alvin Stillwell & Nikoma
Hair/Makeup: Jennifer Verador
Production Manager: Pamela Sunnarborg
Art Director: Lonnie Weis
Agency: DNA Brand Mechanics